Search Engine Advertising

Being happy with the look and feel of your website is a good start, but it all too often overlooked or forgotten is the fact that you can have the best website in the world, but if no-one knows of its existance, then the visitors will not come. We always ask of your plans for advertising strategies, both online and offline.

For offline marketing we reccommend that you consider the following:

1. Make sure that your web address is printed on all stationary, corporate clothing, merchandise and vehicles
2. Are you selling your products or services locally, nationally or globally?
3. Advertise in local/national publications
4. Are there any websites that you can share a link with to promote your website?

For online marketing you can either advertise by buying advert space on other websites or by registering your website with various directories and promoting your website in the search engines.

Natural Listings

If you are serious about your online presence then being on page one of the major search engines is a must.

The natural search listings are the numbered results that appear aligned to the left of the page when searching using Google, Yahoo, MSN and all major search engines.

In our experience, when a search engine is used, people generally tend only look at the results obtained on the first page returned by the search engine results pages (SERP), which means you will be rewarded if you are able to get placed on this page.

There are many factors that determine which websites appear on page one of the SERP's and therefore this is something that does not happen overnight with the natural listings.

If an optimisation campaign is to be started on the search engines, we reccommend a minimum of six months optimisation. The time taken to see results will depend on the popularity of your chosen keywords.

Stick with it. It will be worth it!

Sponsored Listings (Pay-Per-Click)

Sponsored listings can give you the same results as the natural listings as they can place you on page one of the search engine results pages (SERPs).

The difference is the sponsored listings are displayed above and also to the right of the natural listings on the Google search engine, but are not numbered.

The sponsored listings work on a bidding structure for your chosen keywords, known as Pay-Per-Click advertising.

Simply decide what amount you would like to spend on a monthly basis and we will set up your Pay-Per-Click campaign from £50 (one-off setup fee), with the Google Search Engine using Google Adwords.

Monthly charges are purely based on clicks from the search engines. If you do not receive as many as expected you pay less. If you receive more clicks than anticipated you can either increase your monthly budget to accommodate this change or your account will be temporarily set to offline until the next day so that the search engine does not show your results. The next day you will appear top of the search engines results again.